The Master in Information Management and Business Intelligence aims to implement the basics of tools for making strategic decisions, through structures of data warehouse and data mining.
The program curriculum also intends to offer a better understanding of concepts and processes for profiles segmentation- CRM (Customer Relationship Management) and to train professionals for the understanding of goals and strategies and the vision of the business purpose of an organization, through the use appropriate methodologies of BSC (Balanced Scorecard), panel indicators (dashboards) and mobile services.
Who should attend
Who should attend
Participants who are focused on performance in tactical and strategic functions of a business organization, that is, the so-called intelligence. Professionals who wish to develop a leadership profile and team motivation abilities in the area of strategic management and corporate TI.